Adding value
Brands with interesting design tend to stand out from competitors, increasing the perceived value by consumers, allowing them to price with higher profit margins.
Increases visibility
Brands without design or with poor design are often ignored and usually need to invest more in marketing and advertising.
Facilitates purchasing
Good design is a facilitator and helps the consumer in the purchasing decision.
Optimizes usability
Good design drastically reduces the learning curve.
Builds identity
Brands are like people: without identity, they become irrelevant. Design helps in memorability and in building the brand's personality.
Retains the target audience
Good design creates identification, making your customer always prefer your brand.
Credibility
Trust is the first thing lost when faced with poorly made visual communication.
Facilitates communication
Having a well-designed visual identity will make conversations with the public much more targeted, as well as facilitating any implementation.
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