What Can Visual Identity Help You With?

Adding value

Brands with interesting design tend to stand out from competitors, increasing the perceived value by consumers, allowing them to price with higher profit margins.

Increases visibility

Brands without design or with poor design are often ignored and usually need to invest more in marketing and advertising.

Facilitates purchasing

Good design is a facilitator and helps the consumer in the purchasing decision.

Optimizes usability

Good design drastically reduces the learning curve.

Builds identity

Brands are like people: without identity, they become irrelevant. Design helps in memorability and in building the brand's personality.

Retains the target audience

Good design creates identification, making your customer always prefer your brand.

Credibility

Trust is the first thing lost when faced with poorly made visual communication.

Facilitates communication

Having a well-designed visual identity will make conversations with the public much more targeted, as well as facilitating any implementation.